- Introduction
- Energy Consumption and Its Connection with the Metaverse
- Energy Waste in Customer Acquisition
- Energy Waste in the Use of Primary Resources
- Energy Waste in Communications
- Metaverse and Energy Control
- Conclusion
Introduction
In the first part, we mentioned that definitions of the metaverse are fluid, and due to the philosophical structure and mechanism of a world, different definitions may be propagated by its creators. However, these definitions, if not aligned with the spirit of planetary life and the experience within it, will be considered failures, much like the efforts of various brands attempting to describe the metaverse from their own perspectives. Therefore, the creator of the Alfa Nova Metaverse strives to present a version from their own mind to fully convey the overarching philosophy of this world and to prepare the audience for a serious and efficient world within the planetary ecosystem.
Energy Consumption and Its Connection with the Metaverse
The metaverse offers a solution for many businesses that are not satisfied with the approaches available in Web 2.0 and Web 1.0. One of these solutions is the direct and indirect control of energy in various industries within the metaverse. For example, consider an investor looking to find the best option for investment in the mining industry globally. Do you know how much website research, time, travel costs, verification, and lab tests are required to mitigate the risks and optimize the investment? Now, consider which sector must be inherently wasted to reach the optimal point. Yes, you guessed it right, the energy sector!
Energy Waste in Customer Acquisition
A study (https://ised-isde.canada.ca/site/sme-research-statistics/en/key-small-business-statistics/key-small-business-statistics-2023) shows that a significant portion of business budgets for networking is spent on exhibitions:
- Small businesses: 35%
- Medium-sized businesses: 13%
- Large businesses: 8%
As illustrated, the larger the company, the lower this percentage. However, what increases dramatically is the energy consumption these companies endure in their operational areas, regardless of their size.
This is just a superficial look at energy consumption in exhibitions. The direct and indirect consumer-like behavior of companies, regardless of their size, results in a subconscious increase in energy waste as the company grows. Consequently, companies have realized that almost half of their strategic annual budget for customer acquisition through exhibitions and advertising contributes to their longevity and helps control the size of many companies in the long term. Therefore, everyone is looking for a reasonable solution to control energy waste.
Energy Waste in the Use of Primary Resources
Hosting exhibitions and advertising campaigns requires substantial primary resources such as paper, electricity, fossil fuels, etc., to create an attractive space for customers. According to Alfa Expo research, 90% of resources are wasted in the mechanisms of exhibition spaces and advertising. Utilizing modern technologies for customer acquisition is costly but significantly boosts audience engagement. While Web 2.0 and social media have greatly aided in maximizing audience engagement, a major presence in advertising and exhibitions is still essential. Various factors like accommodation, hospitality, the time-consuming nature of exhibitions, political, economic, social, and cultural conditions of the host region, geopolitical factors, and the simultaneous occurrence of similar exhibitions worldwide can reduce the impact of an exhibition by up to 90%. This issue becomes more evident when we divide the international exhibition capacity by the actual number of visitors and observe the significantly underutilized capacity. Yet, we consume the same amount of energy during the exhibition, such as heating the halls, regardless of whether they are fully or sparsely attended.
Energy Waste in Communications
Exhibition spaces are not suitable for long-term communications beyond 15 minutes. Physical movements result in the highest energy waste for both visitors and exhibitors. Nearly all booth teams take a break of 2 days to a week after an exhibition, depending on the type and location of the event, to recover their lost energy. Various forms of wasted energy in communications include verbal interactions, switching between mental topics, etc. Every hour in such an environment equates to 10 hours of physical exercise. Thus, the physical strain on human resources in advertising and exhibition spaces and the decreased efficiency in communications are significant sources of energy waste.
The energy waste in different areas has been reviewed, and appropriate solutions such as social networks and modern business strategies have facilitated and controlled these energy wastes. However, there hasn’t been a solution to “turn the tide” until the emergence of the metaverse.
Metaverse and Energy Control
The creator of the Alfa Nova Metaverse describes that the holders of metaverse technology are set to be the controllers of energy worldwide. He believes that energy consists of three indicators:
- Producer
- Consumer
- Moderator
He claims that the metaverse plays a key role in controlling up to 60% of energy consumption. For example, the metaverse equates to a public transportation system for the internet! Websites and extensive communication networks attempt to connect through Web 2.0. This level of internet access, combined with current approaches to creativity, results in approximately one billion websites, many of which fail to attract a significant audience, thereby leading to up to 100% energy waste. The metaverse, like a bus on the web bandwidth, places all these websites within a structured framework like an exhibition, using facilities that significantly reduce the costs associated with Web 2.0 strategies. Imagine you are on your way from work to home; using any internet-connected device, you enter the metaverse exhibition, visit booths with full features that you wouldn’t even have in a physical space, interact with exhibitors, and view several exhibitions happening worldwide, making the most of your time stuck in traffic. Now imagine the international scope and the number of people who could participate in your exhibition if these conditions weren’t available.
Even for hosting a simple event like a seminar or workshop, common issues like the desired location, timing, and unlimited participant capacity are easily resolved with the metaverse, leading to a “bus-like movement” that clears the energy consumption bandwidth globally. According to the creator of Alfa Nova Metaverse, it is too early to assess the energy consumption impact of the metaverse, and at least a decade is needed to provide accurate long-term statistics. However, based on current theory and practice, individuals significantly reduce their direct and indirect daily energy waste, increasing personal and social productivity in every society.
Conclusion
It is clear that Web 3.0 owners will control global energy consumption and restore energy balance. Just as Web 2.0 brought about a massive transformation in communications, leading to significant growth in individual and social productivity, the support for this newly emerging technology promises substantial contributions to global energy consumption.
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