The Application of the Metaverse in Media

• Introduction
• Web 1.0
• Web 2.0
• Web 3.0
• The Metaverse as a Medium
• Various Dimensions of the Metaverse as a Medium
• Conclusion

Introduction

The goal of all connected networks in the world, whether in the first generation of the web, the second generation, or today in the third generation, is to connect users to each other. In each generation of the web to date, the functionality of these connections has diversified, changed, and the level of interactions as a fast survey and feedback indicator has increased. This article aims to outline the characteristics, elements, and structure of the metaverse as a vast communication platform in the third generation of the web.

Web 1.0

In the structure of the first generation of the web, the expectation of establishing communication on a wide, cheap, and fast scale was highly astonishing. People had only experienced limited publications and electronic communications such as telephones for communication. In that era, there were limited chat rooms where people could communicate via typing and voice, and there was generally some resistance to this technological advancement. One reason for the resistance was the slow adaptation of hardware and software, which today is widely available to everyone at low costs. However, the key to communication was created. The issue was not only communication on a personal level but also the communication between businesses, individuals, and governments, making the web a new medium for establishing connections among mechanisms, stakeholders, and lives.

Web 2.0

In the second generation of the web, interactions, human thoughts, online surveys, and so on announced their presence in the web network structure. Social networks were the new media structure announcement points. Social networks became essential human gathering points with unprecedented and easily accessible hardware capabilities compared to Web 1.0. Companies like Telegram and Facebook overtook other companies in Web 1.0 like Yahoo Messenger, creating facilities for deep and impactful connections for businesses, individuals, and governments, becoming the undisputed rulers of Web 2.0. As we advanced further in Web 2.0, the managerial misconduct of the planetary rulers became more apparent in people’s lives. Consequently, in 2015, with the rise of blockchain among the people, the foundations of the new generation of the web (Web 3.0) caught the attention of the global public.

Web 3.0

In the third generation of the web, key media concepts became more prominent. In Web 3.0, a person plays a more influential role than a simple commentator or feedback provider. Individuals can act as companies, businesses, knowledge-based firms, creative enterprises, multinational thinkers, and more, impacting all the concepts presented in Web 1.0 and 2.0. Practically, they can utilize platforms like blockchain and the metaverse with tools such as robotics and artificial intelligence to play this role not only as commentators or feedback providers but as pragmatic change-makers. Thus, the media we encounter in Web 3.0 is inevitably the result of a combination of technologies in which the metaverse and the modern blockchain encryption concept play a crucial role, pushing media towards these two technologies. The role of the metaverse and blockchain in media not only updates the media of Web 2.0 but also reminds us of the bitter experience of some media in Web 1.0 that took no significant steps to migrate to the second generation of the web. However, in this article, we aim to examine the role of the metaverse as one of the fundamental conceptual pillars of Web 3.0.

The Metaverse as a Medium

A medium has its unique characteristics, including:

• Presence of Professionals: In the metaverse, individuals are redefined, with the presence of AI personalities capable of producing essential media content around the clock and establishing professional, undeniable global connections.
• Wide and Extensive Message Broadcast: The metaverse is a gathering place for people globally. While this is also prominent in the concept of the web, if we divide the logic of data transfer based on the behavioral mathematics of the web into three axes X, Y, and Z, each representing a generation of the web, the metaverse in Web 3 includes the Z axis. All monitoring systems in Web 2.0 are incapable of existing in the metaverse as their monitoring (whether human or robotic) is based on the X and Y axes. Thus, the secure, unique, and deeply connected presence among users in the metaverse is an essential element.
• Powerful Communication Tool: Like the tools of the first and second generations, the metaverse is among the powerful communication tools in the third generation of the web. While Web 2.0 extensively utilized bots, APIs, and interactions between websites and social networks, the metaverse has its unique tools. Gradual familiarization of individuals with the metaverse increases interest in better presence in the metaverse media space. Particularly, individuals show more income-generating roles in metaverse platforms compared to Web 2.0 and 1.0 spaces, enhancing their desire to be present in these media.

Additionally, it is important to remember that unlike all other media that stimulate your imagination based on their capabilities, the metaverse can transform the entire information exchange space into a structure that embodies human dreams. Thus, the ultimate point of a medium can be considered the metaverse.

However, according to Mr. Hadi Cheloei, the founder of AKAM Company and founder of the ALFANOVA Metaverse, the metaverse is one step away from being the ultimate medium. He believes that they are currently designing another medium within their company that will be capable of embodying any imagination relative to human dreams and will provide everyone with the law of transforming non-existence into existence.

• Rapid Broadcasting: In metaverse, information exchange is based on asset exchange, either free or paid. Therefore, the method of asset transfer and the instantaneous profits that individuals obtain impact the speed of data transfer in Web 3.0. In Web 2.0, people produced not-so-strong and even incorrect content to earn income from information exchange. Monitoring was solely based on view counts and lenient criteria to engage all social intelligence in making a business a strong media presence among people. However, in the metaverse, this information exchange is valuable, and individuals can use their social intelligence alongside value-creating and transactional intelligence to identify appropriate assets and help them grow.
• Continuous Activity: Similar to the first and second generations of the web, in the third generation, information is in a secure, easily accessible, and continuous place, allowing individuals to benefit more from it using tools like AI translators. For example, in the metaverse, you can use AI to refine raw information, assess rumor generation, or challenge the machine or real nature of information production.
• Massive, Homogeneous, and Decentralized Audience: Unlike digital media structures that see their audience as massive, heterogeneous, and scattered, in the metaverse, the audience is massive, homogenous, and connected in a decentralized manner. This blockchain concept is one of the undeniable inherent characteristics of the metaverse, which is present in a few metaverses, with ALFANOVA Metaverse aiming to present this decentralized essence and culture among other metaverses.

Various Dimensions of the Metaverse as a Medium

• Presenting a Range of Pristine Events: The metaverse is a new three-dimensional space within the internet. Presence in this world equates to encountering one’s dream world! Anything unattainable in the real world can be achieved in the metaverse. Consequently, various unique and separate events from the real world occur. News coverage of this world is not confined to one medium but spans many. This can be seen in the large-scale reconstructions in news agencies worldwide, producing numerous reports and thus rehiring many forces.
• Message Transmission Speed: The transmission speed and range are critical in message sending. There is a scientific and logical relationship between the range and speed of message transmission in media. The wider the message’s reach, the higher its transmission speed. The increased speed transmission factor among people not present in Web 2.0 but only in Web 3.0, especially in the metaverse and blockchain, is a concept that governments need to pay particular attention to.
• Portability: In the metaverse, the ability to transfer concepts is highly efficient due to AI-based tools, allowing individuals to combine this power with the income aspect in the metaverse, thus enhancing the portability of information in a medium. The information transfer power, due to the inherent lack of responsibility from the origin, reduces oversight, making this feature more prominent in the metaverse than in Web 2.0 media.
• Media Review Capability: This capability in the metaverse, due to the NFT nature of information, data, etc., allows for repeated production and more reviews of assets, with more accurate and explicit information, extracted using responsible terminology and literature from the origin.
• Metaverse’s Access to Feedback: In the metaverse, all information has access to feedback. Individuals can design operational feedback for information, in addition to verbal feedback, if the facilities are available.

Conclusion

As observed, this article aimed to examine discussed aspects, including the characteristics and definitions of a medium, and align the definitions and characteristics of the metaverse with these definitions, leading to the acceptance of the metaverse as a medium. However, like all emerging media with significant resistance and little recognition, the path of the metaverse is rapid yet time-consuming, and in a short time, it could become the undisputed ruler of media in the third generation of the web, much like social networks in the second generation.